A make-up assistance method includes: acquiring a facial image of a user; acquiring a makeup effect image selected by the user; extracting a make-up region from the facial image of the user, and transmitting the makeup effect image and information about the make-up region to a makeup matching server; performing, by the makeup matching server, a skin detection on the make-up region, so as to obtain skin information of the facial image; determining, by the makeup matching server, at least one makeup plan matched with the make-up region according to the skin information and the makeup effect image; presenting the at least one makeup plan; determining a difference between the makeup effect image and the facial image using a preset algorithm; and generating makeup modification prompt information for a region in the makeup effect image or the facial image where the difference is greater than a threshold.