An online system receives a search query from a user. In response to the request, the online system obtains search results matching the search query and identifies a set of attributes describing a context of the search query. The online system generates a data structure that includes a plurality of search coefficients. The search coefficients are selected based on the identified set of attributes. Some of the search coefficients have conflicting values. The online system traverses the data structure to identify the search coefficients having conflicting values. For each search coefficient having conflicting values, the online system resolves conflicts and determines a value of the search coefficient. The online system ranks search results based on the resolved values of the search coefficients.