When a person visits a physical retail store, the merchant often does not have enough information about the person to make meaningful product recommendations. Also, a physical retail store typically has products physically distributed throughout the store. It may be desirable to have some sort of relationship between where the customer is and the location of the product being recommended. In some embodiments, when a person visits the store, a computer determines an identity of the person and generates a product recommendation based on user-specific information for that person. In some embodiments, generating the product recommendation includes detecting that a field of view of a camera of the device has changed, and in response determining a plurality of products within or proximate to a current field of view of the camera. At least one of the plurality of products is then identified as the recommended product.