Provided is an image processing method according to an embodiment, which includes: obtaining a label of a first image by inputting the first image to a recognition model; obtaining reference style data for a target reference image to which a visual sentiment label is assigned, the visual sentiment label being the same as the obtained label from among visual sentiment labels pre-assigned to reference images; generating second style data based on first style data for the first image and the obtained reference style data; and generating a second image based on the generated second style data.