This disclosure describes techniques for configuring an edge router of a communication provider network, the edge router coupled to communicate with a plurality of media streaming playback devices. Based at least in part on an indication of characteristics associated with the plurality of media streaming playback devices, a first multicast join for the edge router is configured to the communication provider network such that one or more media servers delivers a first plurality of media streams to the edge router via the communication provider network. Based at least in part on an indication of a request for an additional media stream not included in the first plurality of media streams, a second multicast join for the edge router is configured to the communication provider network such that the one or more media servers delivers the additional media stream to the edge router via the communication provider network.