A system for context-based adaptive virtual experience control in a vehicle is provided. The system includes an output device configured for providing a sensory output to a user of the vehicle and a computerized virtual experience control module configured for controlling the output device based upon a virtual experience mode. The system further includes a computerized context-based adaptive control module configured for monitoring contextual data related to one of the user of the vehicle or operation of the vehicle, monitoring feedback from the user related to one of favor or disfavor related to the virtual experience mode, and utilizing the contextual data and the feedback from the user to selectively, automatically command activation of the virtual experience mode.