A method and an apparatus for setting an evacuation exit under a crowd emergency evacuation scenario are provided. A simulation model is constructed based on a social force model, and a behavior parameter of an evacuating crowd under the crowd emergency evacuation scenario is obtained by a numerical approximation method with actual trajectory data of individuals in the evacuating crowd under a specific emergency evacuation scenario as a reference; an evacuation exit set is set, an integer programming solution for evacuation exit decision under the emergency evacuation scenario is constructed, and a total evacuation cost of the evacuation exit is obtained based on the simulation model; and reduction of the total evacuation cost is taken as an optimization target to construct an emergency evacuation optimization model based on constraint conditions, and the emergency evacuation optimization model is solved to obtain a recommended integer programming solution for evacuation exit decision.