Techniques are disclosed for identifying and presenting video content that demonstrates features of a target product. The video content can be accessed, for example, from a media database of user-generated videos that demonstrate one or more features of the target product so that a user can see and hear the product in operation via a product webpage before making a purchasing decision. The product functioning videos supplement any static images of the target product and the textual product description to provide the user with additional context for each of the product's features, depending on the textual product description. The user can quickly and easily interact with the product webpage to access and playback the product functioning video to see and/or hear the product in operation.