A blood pressure measuring apparatus, may include: a touch sensor; a pulse wave measurer configured to measure pulse waves from a user's finger when the user's finger is in contact with the touch sensor; a contact pressure measurer configured to measure a contact pressure between the user's finger and the touch sensor; a fingerprint recognizer configured to recognize a fingerprint of the user's finger; and a processor configured to determine a degree of position coincidence between the user's finger and the pulse wave measurer based on the recognized fingerprint, and to estimate a blood pressure of the user based on the pulse waves and the contact pressure according to the determined degree of position coincidence.