An image generating apparatus according to the embodiment includes processing circuitry. The processing circuitry acquires MR data acquired in read-out directions including a first read-out direction and a second read-out direction intersecting the first read-out direction, filter sensitivity distributions corresponding to the read-out directions and indicating distributions of sensitivity of a low-pass filter, and coil sensitivity distributions corresponding to coil elements used to acquire the MR data. The processing circuitry generates synthesis sensitivity distributions for the respective read-out directions by synthesizing the filter sensitivity distributions and the coil sensitivity distributions for the respective read-out directions. The processing circuitry generates an MR image based on the synthesis sensitivity distributions and MR data.