A tire includes a pair of beads and a crown region including a circumferential tread disposed radially above a circumferential belt. The tire further includes a pair sidewalls extending from the pair of beads to the crown region. A body ply wraps around the pair of beads and terminates in a pair of turn up ends in the crown region, below the middle 30% of the circumferential belt. A conductive substance is disposed along a strip of the body ply.