An electronic device and an operating method of the electronic device are provided. The electronic device includes an audio outputter; a rollable display; a communicator configured to receive a tagging input from an external device, when the electronic device is in a low-power mode state, and obtain information about content to be received from the external device according to the tagging input; and a processor configured to control output of the content received from the external device when the processor is woken up by the communicator, wherein the processor is further configured to determine, based on the information about the content, a content output mode indicating a degree to which the rollable display is to be withdrawn, and control at least one of the rollable display or the audio outputter to output the content received from the external device, according to the content output mode.