A vehicle dispatch service boarding location determination method uses a vehicle dispatch information data server and a terminal to determine a boarding location for a dispatched vehicle based on a vehicle dispatch request from the terminal. When there is a vehicle dispatch request, position information of a vehicle dispatch request point is acquired. Boarding location candidates present in a periphery of the vehicle dispatch request point are calculated based on the position information point and map information. A boarding location recognition difficulty, which is a difficulty for the user in recognizing the boarding location candidate as a boarding location, is calculated for each of the boarding location candidates. A boarding location candidate for which the boarding location recognition difficulty is low among the boarding location candidates is determined as the boarding location where the user will be picked up by the dispatched vehicle.