Systems, methods, and computer-readable media for providing a third party access to interaction data of an article. An event detection system can be coupled to an article for a recipient. The event detection system can include a wireless communication interface and a sensor configured to detect at least one interaction event that occurs at the article. Interaction data related to the at least one interaction event can be generated that includes a user identifier of the recipient that is uniquely associated with an article identifier of the article. The interaction data can be transmitted through the wireless communication interface to an operating server for providing a third party access to the interaction data based on the inclusion of the user identifier and the article identifier with the interaction data.