One embodiment provides a method, including: receiving a plurality of consumer feedback comments regarding one of a plurality of agricultural food products, wherein each of the plurality of consumer feedback comments comprises information regarding a characteristic of a given agricultural food product, wherein each of the plurality of agricultural food products corresponds to an agricultural source producing an agricultural food product category; updating a rating of each of the plurality of agricultural food products based upon consumer feedback comments corresponding to a given agricultural food product, wherein the updating comprises aggregating the received consumer feedback comments with previously supplied consumer feedback comments for agricultural food products within the agricultural food product category of a given agricultural source; ranking the plurality of agricultural food products based upon the ratings of the plurality of agricultural food products, wherein the ranking comprises ranking the plurality of agricultural food products against other agricultural food products within an agricultural food product category and produced by different agricultural sources; and providing, to the agricultural source, at least one recommendation with respect to a farming practice implemented by the given agricultural source, wherein the recommendation is based upon the ranking of an agricultural food product produced by the given agricultural source.