A shelf sign system comprises a base portion having a shelf member configured to be secured to a shelf. The shelf member has a groove. An elongated extender extends from the shelf member adjacent the groove. A sign receiver is arranged at an end of the extender opposite the shelf member and comprises a neck that is proximate the extender relative to a head of the sign receiver. A first sign portion is configured to be removably coupled to the sign receiver. Each of two opposing surfaces of the first sign portion is configured to be printable. The first sign portion comprises a coupling opening having an enlarged central aperture. A second sign portion is configured to be removably coupled to the sign receiver.