A gas turbine engine article includes a silicon-containing ceramic wall that has an external combustion gaspath side and an internal side that borders a cooling air cavity. The external combustion gaspath side has an associated combustion gas flow direction there along. An array of cooling holes extends through the silicon-containing ceramic wall and connects the internal side with the external combustion gaspath side. The cooling holes are oriented to discharge cooling air to the external gaspath side in a direction counter to the combustion gas flow direction.