Invention Grant
- Patent Title: Cookieless delivery of personalizied content
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Application No.: US18116872Application Date: 2023-03-03
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Publication No.: US11960551B2Publication Date: 2024-04-16
- Inventor: Muralidhar Krishnaprasad , Kristen Chapman
- Applicant: Salesforce, Inc.
- Applicant Address: US CA San Francisco
- Assignee: Salesforce, Inc.
- Current Assignee: Salesforce, Inc.
- Current Assignee Address: US CA San Francisco
- Agency: Butzel Long
- Agent Donald J. Lecher
- Main IPC: G06F16/9535
- IPC: G06F16/9535 ; G06F16/901 ; G06F16/951 ; G06F16/957

Abstract:
A computer-implemented method of providing targeted content to a user includes generating a query index from a data corpus, the query index including a plurality of market segment-based queries, wherein each market segment-based query of the plurality of queries is configured to provide targeted content on a browser user interface of a user determined to be within a corresponding market segment. The method further includes constructing the browser-executable library including the query index, where the browser-executable library is configured to execute within a local machine browser of the user, and transmitting the browser-executable library to the local machine browser of the user, wherein the browser-executable library is configured to determine that a query of the plurality of market segment-based queries matches user-specific data only stored in the local machine browser of the user, where the query matching the user-specific data stored in the local machine browser of the user is configured to cause the local machine browser to request the targeted content corresponding to the user-specific data.
Public/Granted literature
- US20230229712A1 COOKIELESS DELIVERY OF PERSONALIZIED CONTENT Public/Granted day:2023-07-20
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