An antenna structure is arranged at an edge region of a shell of a mobile terminal. The antenna structure includes at least one segment of antenna body and includes a first surface and a second surface opposite to each other, in which a first surface of the antenna body includes an attachment region attached to the edge region in a conformal manner. The antenna structure further includes a connecting portion connected to the antenna body, at least one of a first surface of the connecting portion and a second surface of the connecting portion being used for electrical connection with a feed unit of the mobile terminal or grounding.