Methods, systems, and devices for wireless communications are described. Generally, a transmitting device may support receiver-specific network coding redundancy techniques. For example, a transmitting device may select a receiver-specific redundancy configuration for transmission to a particular receiver based on a quality of a link between the transmitting device and the receiving device. The transmitting device may select or calculate a user-specific redundancy for the link based on a received packet loss probability report, or may select the preferred redundancy configuration as indicated in a request received from the receiving device, or may network encode and transmit one or more initial transmissions according to a default redundancy configuration and increment or decrement the default redundancy based on feedback from the receiving device.