A system for recognizing a plurality of assets in an environment, determining a brand associated with each of the plurality of assets using a deep neural networking model, and computing a brand visibility and a compliance metric for the brand is provided, The system (i) determines a location of a plurality of assets and type of each of the plurality of assets within the media content, (ii) determines a brand and at least one object from the brand associated with each of the plurality of assets, (iii) determines at least one attribute of the at least one determined object associated with the brand, (v) implements at least one compliance rule to the at least one attribute of the at least one object, (vi) automatically determines a brand visibility and a compliance metric for the brand within the environment based on attention sequence and heatmap corresponding to the media content.