The technology described herein visibly depicts hidden message traits to help users determine whether an email is genuine or deceptive. The hidden message traits are revealed by identifying and changing attributes that keep the hidden traits from being displayed in a rendered message. Spam messages, phishing messages, and messages that include or link to malicious programs (e.g., malware, ransomware) are examples of unwanted messages that can harm a recipient. These messages often rely on deception to get past email filtering systems and to trick a user into acting on content in a message. The deception often involves including hidden traits in a message that fool an automated filtering system. The technology described herein shows the visible traits to a user by including them in the rendered version of the message.