In at least one embodiment, an immersive content generation system may receive a first input from a user indicating a lighting value. The computing device may receive a second input indicating a region of an immersive virtual environment to which the lighting value is to be applied. The computing device may apply the lighting value to the region of the immersive virtual environment. The computing device may output one or more images of the immersive virtual environment, the one or more images based, in part, on the input lighting value. Numerous other aspects are described.