The present disclosure describes techniques for facilitating content creation using a smart asset library. Information about a first user among a plurality of users in an online community may be received. The information about the first user may be indicative of the first user's preferences and behaviors in the online community. At least one asset in a library that the first user would find of interest may be determined based on the information about the first user and information about the library. The at least one asset may be presented to the first user. In response to receiving user input from the first user, at least one other asset related to the at least one asset may be determined and presented.