A pallet having: a pallet body having a first side and an opposing second side; at least one formed portion located on the first side of the pallet body and shaped to receive a rigid elongate first item thereon, the formed portion oriented substantially along a lengthwise axis of the pallet body. When the elongate first item is substantially retained on the formed portion of the pallet body such that when the elongate first item is secured thereon, a lengthwise rigidity of the pallet body is enhanced by the rigid elongate first item.