Disclosed are a method and apparatus for automatically adding sound effects into an audio file. At least one trigger word may be identified from text content corresponding to the audio file (1210). Context information of the at least one trigger word may be determined from the text content (1220). It may be decided, based on the context information of the at least one trigger word, that sound effect addition is applicable the at least one trigger word (1230). A sound effect corresponding to the at least one trigger word may be selected from a sound effect library (1240). The sound effect may be integrated into the audio file (1250).