The present invention enables detection of a sponsorship credit display in a broadcast program with higher precision. A sponsorship credit display detection device 100 according to the present invention includes: a learning data creation unit 140 that creates, as learning data, from a broadcast program in which the sponsorship credit display has been detected, a still image where the sponsorship credit display is displayed and a still image where the sponsorship credit display is not displayed; a learning unit 150 that uses the learning data created by the learning data creation unit 140 to learn a parameter to be applied to a detection model for detecting a sponsorship credit display in a broadcast program; and a sponsorship credit display detection unit 170 that uses the detection model to which the parameter learned by the learning unit 150 has been applied to detect a sponsorship credit display in a recognition target broadcast program.