A recommendation content resource acquisition method includes receiving a recommendation content display request based on a target application; acquiring a first recommendation content resource and a second recommendation content resource based on the recommendation content display request, the first recommendation content resource being a recommendation content resource loaded in real time, and the second recommendation content resource being a preloaded recommendation content resource. The method includes determining a target recommendation content resource from the first recommendation content resource and the second recommendation content resource according to a current device state of a terminal indicative of a running status of the terminal; and loading the target recommendation content resource on the target application.