A method for operating a combined casting/rolling installation: A casting machine (4) of the combined installation (2) produces a cast product (40) and a rolling mill (6, 8) of the installation (2) produces a rolled product (42a, 42b) from the cast product (40). The installation (2) has a control device (12) with a measuring unit (14) and a controller (16). The measuring unit (14) detects a rolled-product property, generates a measurement signal dependent on that property and transmits the measurement signal to the controller (16), and the controller (16) uses the measurement signal to generate a control signal for the casting machine (4) based on a control algorithm and transmits the control signal to the casting machine (4) which uses the control signal to set a casting parameter. The detected rolled-product property is a temperature profile of the rolled product (42a, 42b) in the width direction thereof and the casting parameter that is set by the casting machine (4) using the control signal is a cooling parameter of the casting machine (4).