A working head (1) for an apparatus (100) for mounting and demounting a tyre to and from a corresponding rim (C) of a vehicle wheel comprises: a contoured element, having a first end (2A) and a second end (2B), spaced from each other along a longitudinal orientation (L) and including a demounting guide (22) and a mounting guide (21) juxtaposed with the demounting guide (22) along a transverse orientation (T) perpendicular to the longitudinal orientation (L);



a gripping tool (3), movable in a working plane perpendicular to the transverse orientation (T) between a gripping position (PP), where it is operatively interposed between the rim and the tyre, and a prising position (PS), where the gripping tool (3) is lifted longitudinally relative to the second end (2B) of the contoured element (2); a transmission unit (4) connectable to an actuator (103) and to the gripping tool (3) and configured to move the gripping tool (3).




The demounting guide (22) is interposed, along the transverse orientation (T), between the gripping tool (3) and the mounting guide (21) of the contoured element (2), the mounting guide being removably connected to an arm (102) of the apparatus (100).