Transfer learning in machine learning can include receiving a machine learning model. Target domain training data for reprogramming the machine learning model using transfer learning can be received. The target domain training data can be transformed by performing a transformation function on the target domain training data. Output labels of the machine learning model can be mapped to target labels associated with the target domain training data. The transformation function can be trained by optimizing a parameter of the transformation function. The machine learning model can be reprogrammed based on input data transformed by the transformation function and a mapping of the output labels to target labels.