Applicator for cosmetic products including a wire made of metal material that includes a U-shaped body bearing tufts of bristles inside it, which is subsequently subjected to multiple twists so as to form a single body capable of holding the tufts in a stable position and arranging them into a spiral pattern, wherein an element in plastic material arranged outside the wire of metal material is associated with the brush, and held in stable engagement with it, the element including a centrally pierced flanged base body, with a shaped wall departing vertically from the external edge of the flange, only partially covering the brush, the wall bearing on its external surface at least one series of cosmetic product applicator tips, the hole of the base of the plastic element housing the terminal portion of the brush. In addition, the cylindrical base body has outward-facing toroidal ribs along its external surface designed to engage the brush thus constituted with the stem of the gripping and manoeuvring element of the applicator.