An image processing method, where a target area and a background area are determined in an image by performing mask segmentation on the image. Different color processing modes are applied to the target area and the background area, such that luminance of the target area is greater than luminance of the background area, or chrominance of the target area is greater than chrominance of the background area, and a main object corresponding to the target area is more prominently highlighted. This enables a terminal user to have a movie special effect during photographing or video photographing, and improves photographing experience of the user. In addition, the present disclosure further provides a flicker elimination method, such that a color change of video content is smoother and more natural.