A display system includes a display unit that displays pixels with a red sub-pixel, a green sub-pixel, and a blue sub-pixel, and a correction circuit that sets a color temperature for white luminescence. When the pixels perform display in a first tone that is the same tone with the red sub-pixel, green sub-pixel, and blue sub-pixel, the correction circuit sets a first color temperature as a white point. When the pixels perform display in a second tone that is lower than the first tone and that is the same tone with the red sub-pixel, green sub-pixel, and blue sub-pixel, the correction circuit sets a second color temperature different from the first color temperature as the white point.