Disclosed are a profiling method and apparatus based on a personal region of interest. The profiling method includes determining a region of interest (ROI) indicative of an interest region of a user based on the profile of a person, and generating relationship information indicative of a relationship between a specific person and the user based on a degree of intimacy between persons and the ROI. The AI device and the AI system of the present disclosure may be associated with an artificial intelligence module, a drone (or unmanned aerial vehicle (UAV)), a robot, an augmented reality (AR) device, a virtual reality (VR) device, a device related to 5G service, etc.