A sheet feeding apparatus includes a sheet supporting unit, a sheet feed unit, an air separation unit configured to separate the uppermost sheet by blowing the air onto a side surface of the sheet bundle supported by the sheet supporting unit, a velocity detection unit configured to detect actual velocity of a sheet fed by the sheet feed unit, a drive load detection unit configured to detect an actual drive load for feeding the sheet by the sheet feed unit, and a controller configured to control the sheet feed unit and the air separation unit. In a case where the sheet is fed by the sheet feed unit, the controller is configured to control an operation of the air separation unit depending on the actual velocity of the sheet detected by the velocity detection unit and the actual drive load detected by the drive load detection unit.