In some embodiments, a computer-implemented system within an e-commerce platform may receive and analyse digital images of scenes in order to generate a recommendation for one or more products offered for sale by a merchant. For example, a user may use their device to capture an image of a room that the user wishes to furnish, and the system may use a trained machine learning algorithm to recommend a product to be placed in the room. The recommended product may be superimposed on the image of the room.