A multimedia communication system and computer-implemented method for transmitting auxiliary display content to an end-user communication device to be rendered on a display device with a special effect to emphasize an image included in the auxiliary display content, comprising a processor and a transmitter. The processor can be arranged to analyze image data included in an auxiliary display content, detect an object image or a background image in the auxiliary display content based on the analysis of the image data, determine a special effect based on the analysis of the image data, and apply the special effect to the auxiliary display content to modify display properties for the auxiliary display content such that the object image is emphasized or pops-out. The transmitter can be arranged to send the auxiliary display content with modified display properties to an end-user communication device. The special effect can comprise a non-customization special effect, a simple foreground special effect or a selective foreground special effect.