In accordance with some aspects of the present disclosure, an apparatus is disclosed. In some embodiments, the apparatus includes a processor and a memory. In some embodiments, the memory includes programmed instructions that, when executed by the processor, cause the apparatus to receive, from a backend, content represented as unstructured data, parse the content into content groups, wherein each content group has common characteristics, map each content group to a defined field based on the common characteristics of the content group, generate structured data in which each content group complies with constraints of the corresponding defined field, and send the structured data to a frontend to be displayed on a website.