Provided an automatic feeding device for automotive wheel hub, comprising a separable material rack having material rack units capable of being stacked in turn, a first roller table for conveying the separable material rack containing the wheel hub to a second roller table, and a material rack separating device having a support frame and material rack inserting and taking devices; the second roller table, under which a lifting platform is mounted, is located at a first end of lower part of the material rack inserting and taking device; the material rack inserting and taking device splitting the separable material rack into units, and placing to a third roller table being arranged at a second end of the lower part thereof; a manipulator, for grasping and placing the wheel hub from the material rack unit to a fourth roller table being on a second side thereof.