An electronic apparatus including a display; a memory configured to store at least one instruction; and at least one processor connected to the display and the memory, and configured to execute the at least one instruction to: control the display to display a user interface (UI) screen including a plurality of graphical user interface (GUI) items and a focus indicator positioned on a focused GUI item from among the plurality of GUI items; control the display to provide UI feedback on the focus indicator based on a user input to the UI screen being not identified for greater than or equal to a critical time period; and control the display to stepwise change the UI feedback on the focus indicator as a time in which the user input is not identified continues.