Methods, apparatus, systems and articles of manufacture are disclosed for signal identification using a low power watermark. Example apparatus for media identification based on watermarks includes a first processor to determine, in response to receiving a signal, if a first watermark is present in the signal using a first processing technique. The example first processor is further to provoke, in response to the first watermark being present in the signal, a second processing technique on a signal processor. The signal processor is to extract a second watermark in the signal using the second processing technique.