An image display system includes a projector that is mounted on a target vehicle and projects an image onto a road surface around the target vehicle, and an image controller that causes the projector to project a support image onto the road surface around the target vehicle when another vehicle traveling behind the target vehicle starts an operation of overtaking the target vehicle, and the support image includes at least one of an image showing a no-entry area which the other vehicle is prohibited from entering and an image showing a passage area through which the other vehicle is to pass during the overtaking operation.