Apparatuses, methods and systems comprising conveyor roller integrated divert mechanisms are provided. The example conveyor roller integrated divert mechanisms are integrated with a motorized or non-motorized conveyor roller to controllably divert an item at any point along a conveyor line. An example conveyor roller includes a housing forming an at least partially hollow cylindrical tube. The housing includes a plurality of radial gaps. In addition, the conveyor roller includes a divert assembly at least partially disposed within the housing that is operable to divert an item. The divert assembly includes a retractable divert mechanism configured to controllably protrude from the housing through at least one of the plurality of radial gaps.