A control method is a method of a display device including a plurality of pixel circuits. Each of the pixel circuits includes a light emitting element, a drive transistor, and a pixel capacitance. The drive transistor includes a gate and a source. A frame period includes a first subframe period and at least one second subframe period. In the first subframe period, the control method includes: (A) applying a first initialization potential to the source; (B) writing a signal into the pixel capacitance; and (C) causing the light emitting element to emit light. In each of the at least one second subframe period, the control method includes: (D) maintaining the light emitting element in a non-emission state; (E) applying a second initialization potential to the source in (D); and (F) causing the light emitting element to emit light.