The present disclosure relates to a continuous production system and a diester-material production unit included therein, wherein the production unit includes a reaction device in which an esterification reaction of dicarboxylic acid and a primary alcohol is performed, a column in which gas-liquid separation of the primary alcohol and the water introduced is performed, a heat exchange device for recovering heat of a gas phase line of the column, a condenser installed at a rear end of the heat exchange device and liquefying a mixture of a gas-phase primary alcohol and water, and a layer separator in which the layer separation of a mixture of a liquefied primary alcohol and water is performed, wherein the heat exchange device includes one or more of a first heat exchanger for performing heat exchange with a raw material feed line of the reaction device, a second heat exchanger for performing heat exchange with a line through which a low temperature stream flows in a process, and a third heat exchanger for performing heat exchange with condensed water generated in the process. According to the present disclosure, the amount of a coolant used and the volume of steam of a reactor may be reduced, and the thermal efficiency of the entire process may be improved.