Various embodiments safeguard location visitation information, such as visitation counter information, for a location or place that can be visited by one or more users of a user-based system. According to various embodiments, one or more of the techniques or mechanisms described herein can be used to safeguard user visitation information on a user-based platform: a user's allow list (or block list) that indicates which location visitation information for the user can be shown to another user on the platform; using a visitation category, such as a label, in place of a visitation count when displaying information with respect to a location; using a count of users on a user's connected-users list to determine how visitation count information for a location will be presented or displayed to the user; or adding a certain level of noise to location visitation information that is presented to a user.