Invention Grant
- Patent Title: Systems and methods for forecasting based on categorized user membership probability
-
Application No.: US17935648Application Date: 2022-09-27
-
Publication No.: US12125053B2Publication Date: 2024-10-22
- Inventor: John McClean , Tony Finn , Jiji Sasidharan
- Applicant: Yahoo Ad Tech LLC
- Applicant Address: US VA Dulles
- Assignee: Yahoo Ad Tech LLC
- Current Assignee: Yahoo Ad Tech LLC
- Current Assignee Address: US NY New York
- Agency: Bookoff McAndrews, PLLC
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/0202 ; G06Q30/0241 ; G06Q30/0242 ; H04L67/50 ; H04L67/306

Abstract:
Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.
Public/Granted literature
- US20230015413A1 SYSTEMS AND METHODS FOR FORECASTING BASED ON CATEGORIZED USER MEMBERSHIP PROBABILITY Public/Granted day:2023-01-19
Information query