In an example embodiment, a method of optimizing service delivery performed by a UE operating in EN-DC mode is disclosed. The method comprises detecting that a network service is ongoing at the UE using a first radio access technology (RAT), based on an application request sent by the UE to a network, wherein the first RAT is one of long-term evolution (LTE) and NR. The method further comprises detecting, during the ongoing network service being availed using the first RAT, a frequency of one or more NR network procedures being performed by the UE to be greater than a first threshold frequency. The method further comprises modifying a measurement interval associated with an NR cell measurement procedure, in response to detecting the frequency of the NR network procedures to be greater than the first threshold frequency. Furthermore, the method comprises continuing the Network Service using the first RAT.