A virtual assistant server receives conversational inputs as part of a conversation from a customer device and generates a version of a data record of the conversation upon: the receiving of each of the conversational inputs, or receiving each output generated by one of a plurality of software modules when the one of the software modules receives a system input from the conversation management framework. The virtual assistant server provides each of the generated versions of the data record to a communication orchestrator and receives for each of the generated versions of the data record, execution instructions from the communication orchestrator. Further, the virtual assistant server communicates with one or more of the software modules based on the received execution instructions, and provides based on the communicating, one or more of the outputs of the software modules to the customer device, when the one or more of the outputs comprise one or more responses to one or more of the conversational inputs.